Alienware Studio 16 - a minimal and timeless model
A laptop for Alienware to adapt to minimalistic gaming laptop trend， compete with other brand and be more inclusive. Featuring Dynamic TouchZone, improving task workflow and productivity.
Large amout of emerging users are seeking laptops of performance and understated style to fit their lifestyle. Traditional gaming laptop brands are mostly adapting to the new desire of minimalistic design. However, Alienware moved late and is struggling to offer a quality model.
Disclaimer: This laptop design is a personal, unofficial project and not affiliated with or endorsed by Alienware or Dell Technologies. All trademarks and brand names mentioned belong to their respective owners. This is a conceptual design created for personal, non-commercial use.
Emerging users seeking performance and understated style
Gaming laptop companies offer simpler designs to appeal to a wider audience, including professionals, students, and content creators who need powerful hardware but prefer a more understated, versatile aesthetic for various environments, from offices to classrooms, broadening their market beyond traditional gaming enthusiasts.
Landscape: Alienware is losing new trend traction
As many other gaming PC brands (ASUS ROG, Razer, Lenovo Legion, MSI, HP Omen and etc.) are offering minimalistic gaming laptops catering to users who seek for business-appropriate aesthetics. Clean line is adopted by many brands and the laptop designs are more like graphic. While brands are pursuing the same direction, they are working hard to make unique design elements that could differentiate from competitors and be memorable.
What's the DNA of Alienware Brand?
Open up the next segment and chapter for Alienware as an natural extension
Alienware as a high-end brand, its users demand style of understate, elegant and luxury. These ensure adaptability in various settings, appealing to people who especially value premium aesthetics, timelessness, and a user-friendly experience.
Alienware Studio 16
Color options
Case Study: Macbook Pro touch bar's limitations
The touch display is too far from the user's finger when using the trackpad and too wide, making interaction difficult. Apple's fancy demos miss the point; the feature should be simple and easy to access without much focus. Positioned above the keyboard, it lacks tactile feedback from haptic motors.
As a secondary screen, it's not close enough to the main display for reference and too narrow for quick viewing. Overall, this assistive touch feature should enable unconscious actions and serve the main display rather than be a focal point."
Dynamic TouchZone concept
An OLED display zone under the trackpad glass with tactile feedback. Customized options adapt to different applications for the best productivity at the user's fingertips. Simple and intuitive to use, endless contexts. It can only be triggered by customized force, eliminating accidents.