Dyson PureFlow - Camping bottle
Active Water Purification Camping Bottle For efficient, fast, convenient water consumption at wild place. A proposal for Dyson to address new market segment with its unique technology.
What: camping purification water bottle market
Wild camping enthusiasts, nature lovers, hikers, backpackers, and outdoor adventurers who often find themselves near natural water sources will benefit from efficient water purification solution designed for remote areas.
Market Context
Wild camping encounters water source
User Need
Portability | Safe water | Convenience
Why: marketing offerings compromise in user experience
Manually operated water purification bottles often fall short for outdoor use due to their physical exertion requirements, limited filtration efficiency, and durability concerns. Their slow flow rate, smaller capacity, and the need for meticulous maintenance make them less practical for extended outdoor activities, highlighting the need for more efficient and robust alternatives.
Market Offerings Limitation
Excessive Effort | Limited Efficiency | Fragile Materials
User Journey
Complex process, manual effort highly involved
How: Dyson's expertise in fluid engineering for high-end seg.
Dyson's mastery in fluid dynamics and air filtration uniquely equips them to innovate in water purification, suggesting they could develop a compact yet effective system, drawing on their air purifier experience and commitment to innovative design.
Why Dyson
Could they offer a better experience?
Moodboard
Dyson Product design language
Dyson's design language is characterized by a technical, advanced aesthetic with an emphasis on engineering efficiency. Their products often feature a combination of metallic and bright color accents, transparent components to showcase internal mechanisms, and an ergonomic focus, reflecting a blend of innovation, functionality, and modern style.
Ideation
Exploration for streamlined prcocess and mechanism
To understand how to integrate dyson motor technology to purify water and what are the key functions for better user experience.
On site study
Camping area simulation study
I went to a place that can represent the camping scenario, studied how I can use this bottle and see which concept is the best one by personal engagement simulation.