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Dyson PureFlow - Camping bottle

Active Water Purification Camping Bottle For efficient, fast, convenient water consumption at wild place. A proposal for Dyson to address new market segment with its unique technology.

What: camping purification water bottle market

Wild camping enthusiasts, nature lovers, hikers, backpackers, and outdoor adventurers who often find themselves near natural water sources will benefit from efficient water purification solution designed for remote areas.

Market Context

Wild camping encounters water source​

User Need

Portability | Safe water | Convenience